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GoPro Returns as Official Camera as Ford Racing Mustang Challenge Goes HD

Tooele, UT, July, 2010 – When it comes to their equipment, race car drivers always want the best of the best. So it makes perfect sense that for the second season running, GoPro has been named the “Official Onboard Camera” for the Ford Racing Mustang Challenge.

GoPro, maker of the world’s bestselling and highest performance wearable HD video cameras, will be used to capture onboard racing footage during the Ford Racing Mustang Challenge races. With a GoPro HD HERO onboard each driver’s car, the action is delivered directly to the race fans. The Mustang Challenge video initiative first developed at the onset of the 2009 season, and the Compass360-produced content delivers high-quality video excitement after every race weekend.

This is the second year that GoPro has provided onboard camera footage for the Ford Racing Mustang Challenge but new this year is the use of GoPro’s new HD HERO. Beating out all other cameras in its class, the GoPro HD HERO provides the highest quality HD video with its ability to record in 1080p. And when set to 720p at 60 frames per second, video from the GoPro HD HERO can be played back in super smooth slow motion to capture the hair raising action of the Mustang Challenge.

“We’re excited that the Ford Racing Mustang Challenge has chosen to upgrade their Racing Mustangs with the HD HERO camera, “said Nicholas Woodman, CEO and founder of GoPro. “This series is so competitive and the cars look and sound so cool. It will be great to watch the racing from inside the cockpit and even outside on the splitters and bumpers thanks to the ease of mounting the HD HERO anywhere on the car. The Ford Racing Mustang Challenge captured in glorious GoPro HD thanks to the series’ decision to GoPro…we can’t wait to see it.”

The GoPro HD Motorsports HERO package, which provides all the mounts and accessories needed to record your own heart pounding racing experiences, can be purchased at your favorite shop, or GoPro.com.

“The GoPro camera is pretty amazing, and our drivers and fans have been impressed with the quality that our Mustang Challenge videos deliver,” said Series Director Lynda Randall. “We are very happy to extend this partnership with GoPro and everyone is very excited to see what happens now with the HD cameras on board. Bringing this content to the web has been an excellent way for us to develop a following with fans who can’t make it to all the races and we are looking forward to continuing to put on a good show, no matter if people are watching in person or on line!”

For more information or to book an appointment contact:
Rick Loughery – rloughery (at) gopro (dot) com

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Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren’t possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."

"In a world of smartphones and increasingly small cameras, GoPro is still the film fans device of choice and the rugged gadget that will launch the careers of many future directors. If in doubt, check out the home made rocket that took a GoPro to space or the shark footage, both on YouTube." - T3 Award for the GoPro HERO3

EY named Nick Woodman as the 2013 Entrepreneur of the Year in Retail and Consumer Products Category

"Despite a lot of newcomers in the field, GoPro is still the leader in adventure cameras. The new Hero3 Black manages to pack an f/2.8 wide-angle lens, a 12-megapixel sensor, and the power to shoot 30 still frames per second into a camera body that’s smaller than a bar of soap" – Outside Magazine "Gear of the Year" 2013

"Smaller, lighter, sharper, better … It’s the runaway POV cam of the year." National Geographic "Gear of the Year" 2013

GoPro HERO3+ Black Edition wins Men's Journal Gear of the Year 2014

"The GoPro HERO3+ Black Edition produces some of the best – if not the best – video we’ve seen from an action cam." – CNET

The GoPro HERO3+ is the "Best of the Best…’Top Gear’ Of The Year" - GearJunkie Gear of the Year 2013

"GoPro Cameras Can Make You A Better Bass Angler" - Field & Stream

"Top 10 YouTube Brand Videos" - AdWeek


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